A sports community application to help sports entusiasts conect with like-minded players
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Problem Statement
Aric is a fitness enthusiast and a software engineer by profession, and he lives in London. He has been assigned a new project that requires him to relocate to China. To take advantage of this opportunity, Aric is preparing to relocate to China to work on the project. But Aric is concerned about maintaining his fitness regimen. He is searching for an app that allows him to find like-minded individuals to mingle easily and continue to follow his regimen. Finding a partner to pursue a hobby can be challenging, especially when someone has recently shifted to a new location.
Problem Solution
As a UI UX designer, your task is to conduct thorough research on the user requirements and design an interface for a Sports Community App that will allow them to connect with other like-minded people and encourage them to maintain a healthy lifestyle. The app should make it easy for users to connect with people who share similar interests, even when they are on the move. Design a high-fidelity prototype based on information architecture and laws of interaction based on principles of linguistics, visual representations, physical objects, time, user behavior, material design, copy tone, style guide, content hierarchy, and other factors. These factors must be considered for a better user experience. Also, conduct a heuristic evaluation and usability testing of the product.
Time Line
6 Weeks
My Role
UX + UI Design, Visual design, Branding, User flow, Research, Prototyping + Testing
Tools
Figma, Fig jam, Zoom, Google Forms
DESIGN PROCESS
The Double Diamond design process was applied, consisting of four phases : Discover , Define, Design, & Deliver. Each phase involves specific activities and steps.
Competitor analysis
I've utilized competition analysis to find out what features they offer for customer service, how to make customer service better, and how simple it is for them to improve the booking job flow.
Qualitative analysis
User Interview & Survey
User Interview & Survey
For a sports community app, We gather insights that help us understand users' needs, preferences, and challenges. Here’s a list of questions categorized into different sections the helps us to achieve this
Valuable User reviews
ANALYSIS PERFORMED
Analysis was performed using
7-8 users who provided their feed-back using online Survey & 6 users were interviewed.
Survey was engaged with the Members between age group of 18 to 60 Years.
Both Male & Females were included for the exercise.
Individuals below 18 years are excluded from this exercise.
Individuals who are Married / Non-married / Widows / Divorces were identified as eligible candidate for the exercise
Common problems people face when booking a Sports community Application
User Persona
Using the information gathered from interviewees, I developed a persona that embodies the ideal application user. The persona gave me a thorough grasp of the objectives and problems, which enabled me to come up with better solutions.
Empathy Map
Empathy map helps me gain perspective on their thoughts and feeling. The data on the empathy are based on the insight from the user interview
Scenarion Mapping & Story Telling
Design Style
Typography
Microcopies
User Flow & Informal Architecture
Low - Mid Fidelity Wireframes
Usability Testing
I conducted unmoderated usability testing with five users. They were presented with two scenarios; completing the onboarding process and booking a vehical for travel.
Scenario 1: You’ve just downloaded the app. Go through the onboarding process and enter basic information about your & preference with Vehical, etc.
Scenario 2: You want to create a personalized Travel regimen. Access the custom regimen builder and follow the steps to complete a regimen.
Metrics to track
Time on Task, how long it takes for users to complete each task.
Success Rate, whether users can complete each task successfully without assistance.
Error Rate, record any errors or difficulties users experience during the process.
Satisfaction, use a post-task questionnaire to gauge user satisfaction for each task.
Ease of Use, ask participants to rate how easy or difficult the tasks were on a scale from 1 to 5.
Metrics to track
Users should be able to complete the onboarding process in under 3 minutes with no major errors.
Users should be able to build and save a custom regimen with minimal confusion or need for help.
The majority of users should rate their experience as 4 or higher on a scale of 1 to 5 for satisfaction and ease of use.
The feedback was positive, with all users successfully completing the tasks. However, some users requested more guidance when creating their regimen, which I addressed by adding contextual explanations.
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