Empowering Rent A car on a click with personalised mobile Car application
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Problem Statement
In order to accommodate more local people reserving cars, SUVs, and other vehicles, the mobile application has to be completely redesigned. In terms of producing user leads, the current website is ineffective
Problem Solution
In order to solve this problem, Click a Car is working to improve a number of areas, such as customer car support, rental fees, the booking procedure, vehicle maintenance, and user interface
Time Line
6 Weeks
My Role
UX + UI Design, Visual design, Branding, User flow, Research, Prototyping + Testing
Tools
Figma, Fig jam, Zoom, Google Forms
Design Process
Competitor analysis
I've utilized competition analysis to find out what features they offer for customer service, how to make customer service better, and how simple it is for them to improve the booking job flow.
Qualitative analysis
I Interviewed 5 to 6 potential users to understand the challenges they face while rent a car through online website. A few sample questions are listed below:
KEY QUESTIONS
How often do you rent a car?
What factors do you consider when choosing a carrental service?
How satisfied are you with the existing car rental options in the market?
What improvements would you like to see in carresntal services?
What features do you value the most in acar rental service (e.g. pricing, vehical selection, customer service. others)?
What is your prefered method of booking a car rental serice (Online, Phone, in-person)
How important is it for you to have flexible pick-up and drop-off locations?
Have you had any particular positive and negative experiene with car renral companies in the past?
ANALYSIS PERFORMED
Analysis was performed using
7-8 users who provided their feed-back using online Survey & 6 users were interviewed.
Survey was engaged with the Members between age group of 18 to 60 Years.
Both Male & Females were included for the exercise.
Individuals below 18 years are excluded from this exercise.
Individuals who are Married / Non-married / Widows / Divorces were identified as eligible candidate for the exercise
User Persona
Using the information gathered from interviewees, I developed a persona that embodies the ideal application user. The persona gave me a thorough grasp of the objectives and problems, which enabled me to come up with better solutions.
Empathy Map
Empathy map helps me gain perspective on their thoughts and feeling. The data on the empathy are based on the insight from the user interview
Scenarion Mapping & Story Telling
Project Goals
Before heading on to finding ideas for a solution, I mapped out the business goals, user goals, and technical considerations.
User Flow & Informal Architecture
Low - Mid Fidelity Wireframes
Usability Testing
I conducted unmoderated usability testing with five users. They were presented with two scenarios; completing the onboarding process and booking a vehical for travel.
Scenario 1: You’ve just downloaded the app. Go through the onboarding process and enter basic information about your & preference with Vehical, etc.
Scenario 2: You want to create a personalized Travel regimen. Access the custom regimen builder and follow the steps to complete a regimen.
Metrics to track
Time on Task, how long it takes for users to complete each task.
Success Rate, whether users can complete each task successfully without assistance.
Error Rate, record any errors or difficulties users experience during the process.
Satisfaction, use a post-task questionnaire to gauge user satisfaction for each task.
Ease of Use, ask participants to rate how easy or difficult the tasks were on a scale from 1 to 5.
Metrics to track
Users should be able to complete the onboarding process in under 3 minutes with no major errors.
Users should be able to build and save a custom regimen with minimal confusion or need for help.
The majority of users should rate their experience as 4 or higher on a scale of 1 to 5 for satisfaction and ease of use.
The feedback was positive, with all users successfully completing the tasks. However, some users requested more guidance when creating their regimen, which I addressed by adding contextual explanations.
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