new personal finance management feature that embeds within the current Investo Co app
Embedded Files
New Personal Finance Management Features for the current app Design a new personal finance management feature that embeds within the current Venmo app and in the operating system of your choice. Make sure it embeds well and smoothly with the rest of the app.
Challenges
Investo Co, founded in 2009 by two former college roommates seeking a simpler way to settle payments, began as an SMS-based platform for sending and receiving money. Over time, it evolved into a social payments app, enabling users to split bills, share rent payments, and shop at approved merchants seamlessly.
Objectives
Design a new personal finance management feature that embeds within the current Investo Co app and in the operating system of your choice. Make sure it embeds well and smoothly with the rest of the app.
Scope
Adding New Features to an existing application
My Role
UX + UI Design, Visual design, Branding, User flow, Research, Prototyping + Testing
Tools
Figma, Fig jam, Zoom, Google Forms
DESIGN PROCESS
The Double Diamond design process was applied, consisting of four phases : Discover , Define, Design, & Deliver. Each phase involves specific activities and steps.
Competitor analysis
I've utilized competition analysis to find out what features they offer for customer service, how to make customer service better, and how simple it is for them to improve the saving flow.
Qualitative analysis
Valuable User reviews
ANALYSIS PERFORMED
Analysis was performed using
7-8 users who provided their feed-back using online Survey & 6 users were interviewed.
Survey was engaged with the Members between age group of 18 to 60 Years.
Both Male & Females were included for the exercise.
Individuals below 18 years are excluded from this exercise.
Individuals who are Married / Non-married / Widows / Divorces were identified as eligible candidate for the exercise
Empathy Map
Empathy map helps me gain perspective on their thoughts and feeling. The data on the empathy are based on the insight from the user interview
High Fidelity Wireframes
Usability Testing
I conducted unmoderated usability testing with five users. They were presented with two scenarios; completing the onboarding process and creating a personalised hair regimen.
Scenario 1: You’ve just downloaded the app. Go through the onboarding process and enter basic information about your hair.
Scenario 2: You want to create a personalized hair regimen. Access the custom regimen builder and follow the steps to complete a regimen.
Metrics to track
Time on Task, how long it takes for users to complete each task.
Success Rate, whether users can complete each task successfully without assistance.
Error Rate, record any errors or difficulties users experience during the process.
Satisfaction, use a post-task questionnaire to gauge user satisfaction for each task.
Ease of Use, ask participants to rate how easy or difficult the tasks were on a scale from 1 to 5.
Metrics to track
Users should be able to complete the onboarding process in under 3 minutes with no major errors.
Users should be able to build and save a custom regimen with minimal confusion or need for help.
The majority of users should rate their experience as 4 or higher on a scale of 1 to 5 for satisfaction and ease of use.
The feedback was positive, with all users successfully completing the tasks. However, some users requested more guidance when creating their regimen, which I addressed by adding contextual explanations.
Google Sites
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